The packaging design idea came from a brainstorming session with our creative team. We wanted to create something eye-catching and unique that would stand out on store shelves. Human body has three different types.

Endomorph, mesomorph, and ectomorph These three body types are defined based on body shape and structure, muscle mass, and body fat amount.

Endomorphs are the strongest and broadest body type and have a large chest, wide hips, and a short body girth. They are the fastest type to build muscle mass, but they rarely have smooth, pure muscle mass.

Mesomorphs have broad shoulders, a relatively thin waist, and thin joints and muscular muscles. They have a muscular body and a beautiful and harmonious shape, and the development of muscles in them is fast. Also, it is easy to increase or decrease their weight.

An ectomorph is a body type described as having a tall, slender body with narrow shoulders and a low percentage of muscle mass. People with the ectomorph body type typically have the following physical characteristics: lean body, slightly taller than average height, body fat percentage Less commonly, women tend to have narrower hips and smaller breasts.

For each of them, we considered a completely abstract geometric shape.